Welcome to your Your
As a result of you signing up for an exclusive preview of Bremont's 2018 collection, we are thrilled to reveal the new timepieces to you ahead of everyone else. Don't forget to revisit us at 10am where you can find more information on the timepieces.
THE BREMONT ENDURANCE
Limited to only 300 pieces
Bremont watches are designed to be fit-for-purpose in the most severe places on earth, they are designed to be Tested Beyond Endurance. To have the opportunity to work with record-breaking polar explorer Ben Saunders on the testing and development of a new Limited Edition watch for his latest Trans-Antarctic Solo Expedition was a natural progression further to the success of the purpose-built Terra Nova back in 2014. Whilst the Terra Nova was designed to accompany Ben on what was set to be the longest human-powered polar journey in history, an incredible 1,800 mile trip, the new Bremont Endurance set out with Ben in November 2017 to make the first solo and unsupported crossing of Antarctica.
Named in honour of Shackleton’s most famous expedition - one which saw him rescue his entire crew after his ship ‘Endurance’ was crushed in the sea ice - the name is a nod to the company maxim of being ‘Tested Beyond Endurance’. Naturally, the timepiece had to be able to withstand the extreme climate conditions of the Antarctic continent, being worn on the outside of Ben’s jacket to serve as a crucial navigational device with its GMT hand. The black dial together with its robust bi-directional rotating sapphire bezel features orange compass heading markers, complementing the North indicator on the GMT hand, all designed for ease of navigation and clarity against the stark white of Antarctica.
A Bremont classic. Redesigned.
Not only was the original ALT1-C the first Bremont ever designed, but it has become an iconic part of the Bremont line-up and has been a bestseller for the brand since launch back in 2007. Over the years the ALT1-C collection has been extended with some slightly dressier polished variants on the original design whilst the satin finish hasn’t been altered in 11 years, until now. Bringing together the art of watch making with the very best of technical innovation, precision and durability, the ALT1-C is a timeless classic.
New applied indexes replace Arabic numerals creating a more minimalist and contemporary feel to the 2018 ALT1-C/BL and ALT1-C/WH-BK models providing a contrast to the existing core range. The satin case features an enlarged exhibition case back for better visibility of the beautifully finished BE-50AE chronometer-rated movement with 42 hour power reserve. More elegant and contemporary hands inlaid with Super-LumiNova®, previously only seen within the ALT1-C Polished watches, adorn these new classics.
Tested and trusted by professionals
The first diving watch Bremont ever produced was the 43mm Supermarine 500 which was introduced back in 2009. Co-Founders Nick and Giles English had wanted to build a robust but beautifully engineered diving watch that was very practical in design, but also tied into the brand’s strong aviation heritage. The watch had to also hold its own against any other mechanical professional diving watch in terms of engineering, design and price point. The range was named as a tribute to the brothers’ love of the iconic British aircraft manufacturer responsible for the Supermarine S6B Schneider Trophy Seaplane and of course the incredible Supermarine Spitfire. One new entrant to the range is the Supermarine S501 which has drawn direct inspiration from the S301 released in 2017. The more vintage feel was a big differentiator within this series and has proved incredibly popular since its launch. Translating some of those design cues into the slightly bigger size was a natural development.
Additionally, Bremont is releasing two new variants of the S500, the S500/BL and the S500/BK. Both models are an evolution of the original S500 line-up. Whilst the S500/BL no longer has a solid 20 minute marker on its sapphire bezel, the day date window has been kept from the original design. The blue dial has been updated to match the same pantone as the S300 Blue and the applied indexes are filled with C3 lume. The S500/BK draws on some of the design elements from the more technical S2000 model, its black dial is framed by a new unidirectional ceramic bezel insert. Still very much aviation inspired, the closed case backs of both models feature an engraving of the Supermarine Seaplane, something that has become somewhat of a trademark of this range, and subtly highlighting the connection between sea and air.
BREMONT REVEALS ITS DARK SIDE
Based on the design of the U-2 range which was originally developed for and inspired by a select number of elite military squadrons, 2018 sees the launch of the U-2/51-JET. The new timepiece incorporates a striking combination of the brand’s trademark vintage ‘51’ lume, originally found on the Limited Edition P-51, together with heat treated steel blued hands. As well as drawing inspiration from some of the past U-2 models, the U-2/51-JET adds a new dimension to the range taking fresh design cues from a military project commissioned by the RAF’s 100 Squadron to celebrate their centenary and complement their Hawk T1 Jet aircraft.
The 100 Squadron was the first squadron formed for night bombing back in 1917 and its stealthy appearance led to the introduction of a new case and middle barrel colour for this watch, aptly named ‘Jet’. Turning the watch over reveals an exhibition case back showing the beautiful automatic movement through tinted black smoked glass. By changing the radiuses on the traditional U-2 case, the U-2/51-JET is tougher and more hard wearing than ever. The extensive testing history behind this range and its proven military credibility, having been put through its paces on missions flying at 80,000 ft for over 12 hour stints and tested to temperatures as low as -50 degrees, makes this an incredibly durable pilot’s watch.
Marking 100 years of British Military Aviation
Following the successful launch of the AIRCO range in 2017, Bremont releases three new additions to the line including the introduction of a MACH 3 model. The brand has seen huge success in producing the 40mm AIRCO watches which has undoubtedly appealed to customers wanting something more compact. Named after the ‘Aircraft Manufacturing Company Limited’, one of the first British military aircraft manufacturers, the AIRCO collection signalled the first time that Bremont produced a slightly smaller watch geared towards men. A natural extension to the range for 2018 also sees the MACH 1 and MACH 2 available in white dial variants. Similar in design to its dark-dialled counterpart, the MACH 1 with satin steel case now boasts a red second hand presenting a distinctive contrast against the white dial.
The AIRCO MACH 2, featuring a polished stainless steel case and white dial set with applied indexes, remains very classic in style and will sit beautifully alongside the anthracite dial Bremont released in 2017. Harking back to the older classic pilot’s watches in terms of design, and with 2018 marking 100 years of British military aviation, it seemed fitting to extend the range with the addition of the new AIRCO MACH 3 which features the signature military RAF blue on the dial. The watch comes in a satin case finish, the dial bears applied baton index markers inlaid with Super-LumiNova® and the red tip of the seconds hand makes for a smart contrast against the blue dial.
Join us at the Bremont Townhouse
27th February – 1st March 2018
1 Horse Guards Avenue, London SW1A 2HU
Bremont is thrilled to be showcasing its 2018 new watch collection in the heart of London. Over the course of a week in Westminster, Bremont will bring the brand to life along with our esteemed Ambassadors and Partners. If you would like to attend and see the new watches in the metal, simply sign-up using the form below. We look forward to seeing you there!
8th - 9th March 2018
214 Lafayette Street, New York, 10012
As a first for Bremont, we are thrilled to be showcasing the 2018 new watch collection at an iconic venue in New York. Over two days, we will be bringing the brand to life along with our esteemed partners. If you would like to attend and see the new watches in the metal, simply sign-up using the form below. We look forward to seeing you there!